collateral
In my role at Guilford Technical Community College, I wear many hats. A majority of the work I do is creativity-focused and based on creating visually dynamic and engaging content and materials. I have created numerous flyers, posters, and mailers for GTCC using both Canva and Adobe InDesign. These collateral materials were disseminated to prospective, current, and former GTCC students, donors, and college faculty and staff.
As the Creative Content Specialist at GTCC, I am responsible for content creation for all of our social media platforms. Most notably, I am focused on building the college's Instagram following and engagement. The content below are examples of graphics I created for the social feed. I also created a majority of the reels on the college's Instagram, which can be found here (@guilford_tech).
Since I joined the marketing team's social media committee in May 2023, our metrics on Instagram grown across the board. We've gained over 2,000 followers and our reach has increased by over 93%. When I first joined the team, our posts would average 15-20 likes; since then, our posts average 140-160 likes.
mood media
GTCC utilizes Mood Media, a platform that connects to the campus TV screens. There are 52 screens across 5 campuses. I create all of the designs, manage the scheduling, and ensure information is accurate and informative.
